Jose Leon Avila
(18-Nov-1884 -
Son of Filomena Mercado Avila;
Entrepreneur, impresario;
Family admits to Carcar parish priest Fr. Manuel Fernandez as Don Jose Avila’s father; thus, it is hardly surprising that Avila was educated abroad (St. Joseph’s College, a secondary school in Hong Kong) and that his descendants have mestizo looks; brought Imprenta Avila and published The Advertiser and Tigmantala; with Cine Ideal started moviehouse business and family owned string of moviehouses in Colon and Mango Avenue uptown; Don Jose Avila street in Cebu City named after him.
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